APC ACTIVE PERFORMANCE COMPLEX
DETAILS:
APC Active Performance Complex is a brand of dietary supplement products developed for the private label division of a major food manufacturing company. The client wanted to update the old brand appearance and develop packaging solutions for new product formulas to be marketed towards the health and fitness demographic as private label alternatives to more costly national brand equivalents.
APC Active Performance Complex is a brand of dietary supplement products developed for the private label division of a major food manufacturing company. The client wanted to update the old brand appearance and develop packaging solutions for new product formulas to be marketed towards the health and fitness demographic as private label alternatives to more costly national brand equivalents.
SOLUTIONS:
Branding for new products started with the development of a new APC logo intended to reflect a high performance appearance conveying the idea of activity and movement.
Branding for new products started with the development of a new APC logo intended to reflect a high performance appearance conveying the idea of activity and movement.
SOLUTIONS:
Canister packaging was developed for two different formulas of APC Whey Protein Powder. Both formulas were intended to be marketed towards individuals within the athletic performance and weight training demographic. The client requested that both formulas express an athletic high performance appearance. Shrink wrap packaging was designed for multiple flavors and offered in two pound canisters.
Canister packaging was developed for two different formulas of APC Whey Protein Powder. Both formulas were intended to be marketed towards individuals within the athletic performance and weight training demographic. The client requested that both formulas express an athletic high performance appearance. Shrink wrap packaging was designed for multiple flavors and offered in two pound canisters.
DETAILS:
Other dietary supplements under the APC portfolio are items intended to appeal more to everyday nutrition enthusiasts looking to maintain a healthy lifestyle while adding beneficial supplements into their diets. The client wanted this packaging to move away from the high performance athletic feel and appear more natural and appealing to the average health conscious consumer.
Other dietary supplements under the APC portfolio are items intended to appeal more to everyday nutrition enthusiasts looking to maintain a healthy lifestyle while adding beneficial supplements into their diets. The client wanted this packaging to move away from the high performance athletic feel and appear more natural and appealing to the average health conscious consumer.
SOLUTIONS:
This plant based protein powder is intended to reflect the idea of a more natural, non dairy alternative to the whey protein powders. The bright “real setting” photo images combined with a clean and simple font style achieve an open and inviting shelf appeal. An explanation of the ingredients is illustrated on the back display emphasising the natural plant ingredients and adding visual transparency to the ingredients within the product.
This plant based protein powder is intended to reflect the idea of a more natural, non dairy alternative to the whey protein powders. The bright “real setting” photo images combined with a clean and simple font style achieve an open and inviting shelf appeal. An explanation of the ingredients is illustrated on the back display emphasising the natural plant ingredients and adding visual transparency to the ingredients within the product.
SOLUTIONS:
Appealing to the Keto diet community, this powdered shake mix packaging includes numerous Keto Friendly product claims that the client wanted to emphasize on the primary display panel while keeping the bright and open “real setting” appearance. The familiar kitchen counter background was utilized in combination with deliciously appealing flavor imagery intended to compliment the lavish flavor names. The packaging was printed on shrink wrap material and applied to a smaller canister.
Appealing to the Keto diet community, this powdered shake mix packaging includes numerous Keto Friendly product claims that the client wanted to emphasize on the primary display panel while keeping the bright and open “real setting” appearance. The familiar kitchen counter background was utilized in combination with deliciously appealing flavor imagery intended to compliment the lavish flavor names. The packaging was printed on shrink wrap material and applied to a smaller canister.
SOLUTIONS:
The idea of natural ingredients within this Fiber Supplement is illustrated with the use of green plant tones throughout this pressure sensitive label. The stirred glass shows the consumer exactly what they are getting when this item is prepared adding transparency to the product contents while displayed in a familiar real setting background.
The idea of natural ingredients within this Fiber Supplement is illustrated with the use of green plant tones throughout this pressure sensitive label. The stirred glass shows the consumer exactly what they are getting when this item is prepared adding transparency to the product contents while displayed in a familiar real setting background.
SOLUTIONS:
APC Collagen Peptides reflects the natural real setting theme onto a product that is flavorless and derived from grass fed cows. The imagery of the cows in open pasture was illustrated to again reflect transparency in regards to where the packaged contents naturally come from.
APC Collagen Peptides reflects the natural real setting theme onto a product that is flavorless and derived from grass fed cows. The imagery of the cows in open pasture was illustrated to again reflect transparency in regards to where the packaged contents naturally come from.
